Where Can I Find Professional Office Furniture On Long Isand Words of Wisdom – From Lincoln Cheng – Zouk Club Founder

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Words of Wisdom – From Lincoln Cheng – Zouk Club Founder

He built Zouk into a brand revered by dance institutions far and wide. Promoted around the world as one of the best clubs in the world, Zouk has been collecting industry awards every year, the latest being Best Nightspot Experience 2008 from the Singapore Tourism Awards, even after 17 years in the business.

How does Zouk Club founder and nightlife expert Lincoln Cheng have fun and make a lot of money at the same time? Below, he shares three life lessons that have made him successful:

1. Always be a pioneer in everything you do.

Looking back on his working career, Lincoln always believed in being a pioneer – he decided to use steel structures for high-rise buildings in Hong Kong when everyone was still using cement, and introduced the boating lifestyle there by selling luxury yachts. In fact, he had the foresight to propose a world-class marina at Marina South in 1983, but the URA refused. He was a leading system furniture supplier in Singapore and handled a number of turnkey projects for the government sector. In 1986, he opened Abraxas, a high-end furniture store, to introduce designer furniture. “I’ve always liked niche markets and I like being original, doing things that haven’t been done before,” Lincoln shares of his life philosophy. Zouk maintained its innovative style and was the first club to fly in international deejays and pay them well to play with club players. With headliners flying in and playing, Zouk’s brand as a dance institution has spread far and wide.

2. Do what you love.

Lincoln was a regular at legendary festivals like Summer of Love and Woodstock and also traveled the world partying at super cool clubs like Studio 54, Paradise Garage and Hacienda when he was younger. It was during one of his annual trips to the party island, Ibiza, that he caught up with DJ Alfredo, otherwise known as the Godfather of Balearic House, a new mix of dance music that was very different from the usual pop tunes being played commercially at the time. This new sound caught Lincoln’s discerning ears and he was addicted to this form of underground dance music and wanted to bring it to the masses. His dream came true when he came across an abandoned warehouse on Kim Seng Road. It was exactly what he had in mind for the super club. Along with four other investors, whom he eventually bought out a few years later, Lincoln sunk $10 million—an unheard of sum in 1990—to build his dream vision—a club called Zouk.

3. Be a perfectionist

A perfectionist, he lovingly restored the facade of the warehouse and gave it a whitewashed Moorish design – heavily influenced by Ibiza clubs. He also had some quirky ideas for the club. “In terms of design, I wanted clubbers to see the dance floor wherever they stood, and I installed UV lights to make white shirts glow so people wouldn’t wear their work shirts. I wanted clubbers at Zouk to try to dress up , when they came here!” He spared no expense in the sound system and installed only the best sound equipment in his club. To test the dance music he intended to play at Zouk, Lincoln held house parties for his friends, who were well-traveled expats and fashion industry people, during the club’s year under construction. His parties did very well and he moved them to hotel ballrooms and eventually to the Warehouse disco, a recently defunct club in the River Valley. “That group was my target market for Zouk, and they really liked the music I was playing. When the club opened in 1991, they were there every weekend, dressed to the nines, ready to party,” says Lincoln. This group of “beautiful people” made up 40 percent of his clientele, with the public making up the remaining 60 percent. But they all soon caught on and became devoted fans who patronize the top club every weekend.

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